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How to Develop A Worldwide Distributor Network: Get Others to Sell for You: |
| UpdateTime:2007-6-4 15:22:06 Catalog :Network Marketing |
When you select a product, your choice should be based upon yourknowledge of how and to whom you're going to sell. You may havethe greatest bargain in the world, but it will be of no value toyou if you don't know who's going to buy it, or how you are goingto get the word out about it.
The first rule of achievement of a fortune is to produce or buyyour product for pennies and sell for dollars. So afterpreliminary market research to determine who'll buy your product,the next question to answer is: How munch will the majority ofthis market be willing to pay for your product?
For the sake of our discussion, let's say that you've written a"How TO" manual on how to make $100,000 a year compiling andselling mailing lists. You check with a number of printers andget a production cost of $1.50 per book in lots of 1,000. Youfigure that with sharp advertising, you can "sell a million" ofthese books at $10 per copy, but that advertising will cost you$1.50 per book. Thus far, the basic cost of your book is $3 percopy.
Even though you will probably be the one selling most of yourbooks, you must realize that it will take you an awfully longtime to move out a million copies of this book. It will keep youbusy 25 hours a day, 8 days a week to do it all by yourself. Sothe thing to do is recruit as many other people as you can tohelp do the selling. This means setting up a dealer distributornetwork.
To do this, you must make it worthwhile for other people to sellyour product. You offer a percentage of the sales price to eachbook they sell for you. Generally, this is about 50% for eachsingle copy sold; 60% when purchased in quantity lots of 25 to 99copies; and 75% when purchased in lots of 100 copies or more. Theimportant thing is to shave your profits to a minimum when youhave other people doing the work for you.
Let's use, the, our example of a $10 book that costs you $1.50 toproduce in lots of 1,000. For people who buy from you in lots of100 copies, you could cut your profit to $1 per book, sell it tothem for $2.50 per book, and let them do all the advertising, aswell as the selling. Don't offer more than 50% on single copydropship sales, because you'll have to furnish this type ofdealer with selling materials, and continue to do most of theadvertising yourself.
Setting up your distributor program will require advertising anda sales kit for the sellers. Thus, you should make up a series of"Dealers Wanted" ads and place them in as many differentpublications as you can.
The national "opportunity" magazines are the best place to placeyour advertising for dealers. Remember, the ad should be a callfor dealers, distributors and independent extra income seekers.Do not try to sell your product in this ad. Use it only to enlistor recruit people to sell for you. Remember too, the more you runyour dealers wanted ad, and the more different publications yourun it in, the more people you'll get to sell your product foryou. The easiest way to go is with "Dealers Wanted"advertisements in as many worldwide publications as possible.
You'll lose your shirt attempting to recruit sales people viadirect mail, and you'll never make any headway with just a"Dealers Wanted insert" in each book you sell. If you want salespeople, you must advertise for them.
To actually get these interested opportunity seekers to sell yourproduct for you, you'll need a dynamic sales letter and seller'skit to send out in response to the replies to your advertising.This kind of sales letter is usually four pages in length,printed on 11 by 17 inch paper, to sell the prospect on the ideaof selling for you, use the amount of space and paper that'snecessary.
If you've written sales letter properly, that's all there is toit. Some people charge an "up-front" dealer's registration fee.We don't recommend this, for a number of reasons--mainly becauseit immediately eliminates a great many people who might want toleast try to sell the product for you, but are not willing to"pay" to sell for you.
Some sellers charge $1 to $5 for details and complete dealershipset-up to offset the cost of the initial seller's kit andpostage. This is what we recommend at the start. If you offeryour program for nothing, you'll get as many responses fromcuriosity seekers and opportunity collectors as from bona fideprospects.
If you charge for the dealership set-up, you should include asample of your product. For the more elaborate sales kits andexpensive products, most people ask for deposit, which isrefunded after a certain number of sales are made by the dealer.Any charges more than $5 should not be mentioned in your "DealersWanted" advertisements, but held over and fully explained in yoursales.
This is how you set up a dealer/distributor network: Get otherpeople to sell your product for you! You can, and should beprepared from the start, before you place your first dealerswanted ad, and proceed only as you can afford the advertisingcosts from the profits of sales of your product.
It's simple, and it's easy, and, it can make your rich! You hadto have real interest to have ordered this report. We hope thatit has motivated you with the entrepreneurial spirit, and thatyou act on it!
Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.
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